Jones Soda; Staying true to your niche
Every great product has secret formula.Coca-Cola legendary recipe is locked deep wothin the valults beneath its atlanata headquarters. KFC mixes diffrent parts of its 11 herbs and spices at the three sparate facilities to safeguard the colonel’s secret blend.And McDonald’s hunted down its orginal special sauce mix for big macs last year as part of its turnaround effort .
JONES SODA, the small seattle soft drink marker , has its own secret ingrafient-one that has created buzz,produced 30 persont of bution partners such as starbucks and Target ,and brought in $34 milion in annual revence . That ingredients : a small but growing follwing of devout customers. These are not just any customers Jones Sod knows its niche.it targeted young buyers 12 to 24 years old who appreciate the brand’s wacky, irreverent attitude. By focusing on those coustomers , listening to them.and giving them what they want , Jones Soda is thriving inthe the shadows of the soft drink giants.
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